Care Home Professional – August 2019

30 CARE HOME PROFESSIONAL | August 2019

IN FOCUS RAM GOYAL, MANAGING DIRECTOR, HALLMARK CARE HOMES

MANAGING DIRECTOR RAM GOYAL

SHARES THE HALLMARK CARE

PHILOSOPHY WITH CHP.

H

aving joined brother and founder

Avnish Goyal as joint managing director

of Hallmark in the early 2000s, Ram

was initially focused on developing business

systems and processes.

“My particular niche at the beginning was around

finance and setting up systems and processes,” Ram

told CHP.

The managing director soon went on to develop

the operational side of the business and working with

managers and the regional team.

“I moved into HR, looking after most of the

operational side of the business and Avnish would look

after the marketing side and the development of new

builds and acquisitions,” Ram explained.

Having taken some time out from the business seven

years ago, Ram returned to Hallmark in early 2015 and

eventually took up the role of managing director in

April 2018 with Avnish becoming chair.

“Having been in the joint MD role from the

beginning almost, I had some time to reflect and think

about what I would do differently that we could excel

in further,” Ram said.

“While I had great skills around the finance and

detail side, I realised, that like Avnish, I was also a

people person. Avnish was very much the face of the

company.”

Since his return, Ram has focused on permeating the

Hallmark charter and vision throughout the business

by finding like-minded people.

“Coming back I have realised a big part of being MD

is the ambassadorial role and embedding the vision

and the charter and finding the right people and

retaining them,” Ram noted.

KEEPING IT IN

THE FAMILY

Ram Goyal