Philippine Tatler – August 2019

T

hisyear,Hermèsinviteseveryone

to dream.

In celebrationof “InThePursuit

of Dreams,”theluxurybrandflewto

Tromsø,Norway—whenthesunnever

sets—duringthesummersolstice.

Heldlast 11 to 12June,theexpeditionwasa toast

to Hermès’announcementthatthethemeforthisyear

willencompassallproductofferings—accessories,

scarvesandties,beltsandready-to-wearclothing,

perfumes,watches,andjewellery.

Guestsmarvelledat theNordicscenery,especially

themidnightsun.Theyenjoyedtraditionalfolkmusic

witha contemporarytwist(includinga performance

bySigrún,a composer/vocalist/multi-instrumentalist

touringwithartistsBjörk,FlorenceandtheMachine,

andSigurròs)andsuppedona sumptuousspread

preparedbyMichelin-starredchefHeidiBjerkan.The

feast,whichhonoursthelandandsea,consistedof

localingredientssuchaspickledseaweed,seagull

eggs,paper-thinflatbread,saltybutter,andfreshly

caughtshellfish.

ThelatechairmanandchiefexecutiveofHermès,

Jean-LouisDumas,conceiveditsfirstevertheme,“Year

ofFireworks,”to celebrateits150thanniversaryin

1987.Sincethen,anannualthemehasbeenpivotalin

definingthebrand.

WHYDREAMINGMATTERS

Pierre-AlexisDumas,Hermés’artisticdirectorwhose

responsibilityincludesguidingallcreativestudios

to producea collectioneveryseason,elaborated

Hermès travels to the northern edge of the world to

celebrate “In The Pursuit of Dreams,” the luxury

fashion house’s theme this year

The Next Chapter

DREaM

DESTINaTION

Thesunsetmade

theNordicjourney

morememorable;

(insetsfromleft)

Traditionalfolk

musicwasoneof

thehighlightsof

theevent;Sigrún

performsoneof

hersongsasthe

cloudrolledover

onHermès’theme.“It

transportsusanywhere.

Enigmaticyetclear,simple

yetprofuse,meaningful

yetsecretivedownto its

smallestdetail;enclosedin

a spacethatis limitedand

yetfree,opento aninfinite

numberofinterpretations,”

heexplained.

Healsodiscussedhow

thefashionhousewasborn

outofa dreamin thepodcas

“Pierre-AlexisDumas,The

DreamMaster.”

Hetracedthecompany’shistoryanditsvitalroleto

thetheme.“WearecelebratingthedreamofHermès.

We’vealwaysbeendreamingsince1837.My

ancestor,ThierryHermès,whowasbornin Krefeld,

whichis nowin Germany,dreamtofgoingto Parisand

openinga workshop.”

HeaddedthatThierryHermèswalkedto getthere

in 1820.“ThebirthofHermèswasfroma dream.

Dreamingis thefuelofdesire.”

Asa successfulglobalfashionpowerhouse,Hermès

doesn’trestonits laurels.Dumasunderscorescultureand

historysothathemayunderstandtheirheritagebetter.

“Thisway,wecanprojectHermèsintothefuture.

Thethemeis wonderful,anexcitingwayto givecertain

unityandstreamlineallofthecollections’message.”■

Hermèsis locatedat Greenbelt3.Formore

information,gotohermes.com

HermèsHermès / tAtleR FOCUs / tAtleR FOCUs

philippine tatler. august 2019 103