What to Write in Your Emails
(^)
Since not everyone who signs up to your email list will be familiar with your
brand, share a little information about yourself and your brand. Add additional
contact information such as a phone number, address and social channels so
your subscribers can get in touch with you if needed.
In order to maximize subscriber engagement, be sure to ask readers to whitelist
your email address. Whitelisting is simply the process of adding your address to
their address book, which guarantees your email is delivered to their primary
inbox instead of a junk folder or Promotions tab.
Most importantly, make sure this email is concise and serves the sole purpose
of welcoming subscribers and establishing a relationship with them. If you have
other information you want to share (like your latest blog post), do so in future
emails.
Since there are different types of welcome emails you might need to set up,
we created multiple variations of welcome email templates – including ones
for different incentive offers. You can find them at the end of this chapter or by
clicking one of the links below:
Check out the templates:
The ‘Basic Welcome Email’
The ‘Welcome Email with Download’
The ‘Welcome Email with eBook’
The ‘Welcome Email with Templates’
The ‘Welcome Email with Video Course’
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