45+ email content templates and the complete course to writing great emails

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What to Write in Your Emails


TABLE OF



  • Introduction CONTENTS

    • How to use this guide



  • Email Writing Basics

    • Making Connections

      • Chapter 1: The Confirmation Email

      • Chapter 2: Welcome Emails

      • Chapter 3: Automated Welcome Campaigns

      • Chapter 4: Newsletters

      • Chapter 5: Event Invitations



    • Introducing Your Brand and Nurturing Subscribers

      • Chapter 6: Product/Service

      • Chapter 7: Case studies

      • Chapter 8: Nurture campaigns



    • Selling Your Product/Service

      • Chapter 9: Selling a product

      • Chapter 10: Selling a service



    • Developing Loyal Customers

      • Chapter 11: Delighting customers

      • Chapter 12: Dealing with unhappy customers

      • Chapter 13: Turning customers into brand advocates



    • Maintaining a Healthy Email List

      • Chapter 13: Asking for feedback in a survey



    • Writing Engaging Emails

    • About AWeber



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