Product Case Study
Subject line
Here’s how one customer is using [insert your product] to [insert the result or goal of using
your product].Body copy
Hi {!fiirstname_fix},
I’d like to introduce you to [insert your case study subject’s name]. [Insert your case study sub-
ject’s name] is [insert their occupation and/or other relevant info like age].[He/she is or they are] trying to [insert their goal]. To do that, [he/she is or they are] using [in-
sert your product].So far, [insert your case study subject’s name] has seen these results: [explain any positive
results]. To accomplish their goals, [insert your case study subject’s name] will continue using
[insert your product].Here’s what other people are saying about [insert your product]: [Insert any quotes you have
from people praising your business].Want to try [insert your product] for yourself? Click here: [insert a link to your website here]!
If you have any questions, I’m here to help. Contact me today! [insert your contact information]I can’t wait to hear from you,
[insert your signature]