What to Write in Your Emails
CHAPTER 2
Running your own business can be an amazing experience, but when you
put yourself out there, mistakes will happen. Customers will occasionally be
unhappy. But that isn’t the end! You can take a bad scenario and turn it into a
positive for your customers.
All you have to do is prepare your communication, whether it’s through email,
social or face-to-face.
Although there can be a variety of situations where you might have to deal with
unhappy customers through email, we’ve included two different templates in this
guide. The first one is a general apology email if something goes wrong that’s out
of your control, and the second is for situations where you made a mistake.
In each email, it’s important that you communicate the error and offer a genuine
apology for what happened.
After that, the best way to help repair the relationship and earn back trust is to
offer an exclusive freebie.
Check out the templates:
The ‘Apology’
The ‘Oops!’74
Dealing with UnhappyCustomers