24 COINS OCTOBER 2019
N
orthAmerica’sleadingparticipantmedia
companyannouncedtheacquisitionof
fourstoriedgroupsofenthusiastbrandsfrom
F+WMedia.“TheadditionofWriter’sDigest,
PopularWoodworking,Horticulture,andthe
CollectiblesGroupsignificantlyextendsour
footprintinpassionatemarketsthatfitActive
InterestMedia’svisionforfuturegrowth,”said
President CEOAndrewClurman.“These
groupsbringa combinedpublishinghistory
ofmorethan 300 yearsandaudiencesthat
demonstrateincredibleloyaltythroughtheir
attendanceatevents,participationinonline
conversations,andhighratesofmembership
andsubscriptionrenewal.”
The brands will become part of AIM’s
existing Home Group, a thriving operation
based in Des Moines, Iowa, that includes
leading woodworkingandgardening brands
such as The Woodsmith and Garden Gate.“Wewereattractedtothisacquisitionbythe
obvious synergies between our audiences,
content capabilities, and consumer-focused
products,”saidHomeGroupPresidentPeter
Miller.“Thesebrandshavediversifiedfrom
their print roots to include robust digital,Active Interest Media Acquires Coins Magazine
event, onlineeducation, andother business
extensions,andthere’sa lot bothsidescan
learnfromeachother.”
Writer’s Digest As Writer’s Digest
approaches its 100th year, it remains the
comprehensive, multiplatform resource for
professionalwritersofallmedia,genres,and
skill levels. Its mission is to ignite writers’
creative vision and connect themwith the
resourcesandcommunitytheyneedtobring
it tolife.
Popular Woodworking For more than
30 years,PopularWoodworkinghasbeenthe
destinationforhardcorewoodworkingenthu-
siasts. They have bigger shops, own more
tools,andbuildmoreprojects,spendingmore
than$600million onwoodworkingprojects
thisyearalone.
Horticulture Withmore than 155 years
incontinuouspublication,Horticultureisan
authorityinthespacewitha focusontheart
andscienceofsmartgardening.Attractinga
largelyfemaleaudience,Horticultureserves
consumerswhoare influencerswithin their
communityandhavespentonaveragemore
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Community covers several categories includ-
ing antiques, automotive, music, sports, coins,
and military. Across eleven brands, passion-
ate consumers find news, industry trends,
reviews, and Collectibles’ most important area
of distinction – its world-renowned valuations,
which are the gold standard among insurers,
auction houses, dealers, and collectors.
“We’re thrilled to welcome all 67 staff
dedicated to these brands to the AIM family,”
said Clurman. “We will maintain the existing
operations and teams in Cincinnati, Ohio, and
Steven’s Point, Wisconsin, while providing
support that will help drive growth from our
video, digital marketing, and creative services
units in AIM’s Boulder headquarters.”
About Active Interest Media, Inc. One of
the world’s largest participant media compa-
nies, Active Interest Media (aimmedia.com)
produces leading consumer and trade events,
websites, magazines, podcasts, films, and TV
shows that reach 40+ million readers, fans,
and attendees in 85 countries. AIM produces
the World Series of Team Roping, the second-
richest equestrian competition in the world.
Our brands include Yoga Journal, Backpacker,
SKI, Vegetarian Times, IDEA Fitness,
Anglers Journal, Yachts International, Sail,
Power; Motoryacht, EQUUS Journal, Horse;
Rider Journal, Team Roping Journal, Oxygen,
Clean Eating, Log Home Living, Old House
Journal, Woodsmith, Garden Gate, and more.
The company’s five divisions—the Equine
Network, Home Group, Healthy Living
Group, Marine Group, and Outdoor Group—
also operate thriving B2B platforms, online
universities, and retail events. Core compe-
tencies include lead generation (through
our Qualified Buyer Program), market-
ing services (through our in-house agency,
Catapult Creative Labs), and video produc-
tion; Warren Miller Entertainment is the most
successful adventure-film company in history,
and AIM Studios is a bustling division dedi-
cated to digital video. Active Interest Media’s
customers are smart, engaged, and loyal, and
they look to our brands for trustworthy infor-
mation and services that will inspire and
enable them to enjoy their passions.