Elle UK – September 2019

144

Thegame-changer:EVACHEN

Headof fashionpartnershipsat Instagram

Instagramis changingthewayweconsumefashion,

andEvaChenis behindit all.ShecoachedKarlieKloss

andPatMcGrathonlaunchingtheirInstagramaccounts

beforesheevenjoinedthecompany,andis theforce

behinditsshoppingfeature,whichhasusbuyingwiththe

tapofa finger.Chen’spowergoesbeyondher1.2million

followers:sheadvisesemergingbrandsonhowto etthe

mostoutofInstagram,makingthemimm

ELLEPower List

The heir:

ANTOINE ARNAULT

Head of communications

and image at LVMH

The Arnaults – fashion’s most

influential family – own LVMH, the

world’s biggest maker of luxury

goods. And while father Bernard

became the third-richest person

in the world earlier this year, all

eyes are on eldest son and board

member Antoine who, along with

his sister Delphine, is one of two

heirs apparent to take over the

industry’s most powerful empire.

The innovator: SARA DECOU

CGI creator and co-founder of Brud

With 1.6 million followers, Miquela (the original

CGI model) is the world’s biggest virtual

influencer.Butit’s27-year-oldSaraDeCou,

co-founderofLA-basedcreativeagency

Brud,whois behindhersuccess.DeCou

is responsibleforforginga neweraoffashion

andAI– fromwhichthereis nogoingback.

Eva Chen

Sara DeCou

Antoine Arnault and

Natalia Vodianova

NEW REALITY

DeCou (right) is

the talent behind

CGI model

Miquela (left)

NE

Arnault

s wife

lia

nova

g

ediately visible.

INLIN

Antoine A

withhis

Natal

Vodian