august 5–18, 2019 | new york 63
PHOTOGRAPHS:PATRICK
MCMULLAN
The cornerstone of SpottedRisk’s insurance product is its patent-pending
Public Outcry Index. The insurance start-up will pay out to Hollywood studios and other
financial backers according to a five-tiered system based on public surveys in the aftermath
of “disgrace events.” On a $10 million policy, each tier would pay out $2 million.
Based on a year of simulations, here’s how they’d rank your favorite scandals, and why.Public-Rage Actuarial TableJussie
SmollettLouis C.K.
Roseanne
BarrLori
LoughlinFelicity
HuffmanLarge alleged bribes; pleaded
not guilty and refused to
apologize; dropped from
Fuller House and edited out of
a Hallmark Channel show.$4 million
Payments were lower than
Loughlin’s; pleaded guilty and
issued an abject apology; is
more popular than Loughlin.Although police suggested he
had staged a beating, the news
in the immediate aftermath was
murky and criminal charges
against him were dropped.Offense was moderately severe,
but he apologized; still a
working comic (albeit with a
potentially damaging new set).Had to be removed from
her own show; apologized
only because her contract
required it; kept raving.the disgraced the disgrace tier of outcry rationaleAllegedly paid $500,000
to create fake evidence
that her two daughters
rowed crew, facilitating
admission to USC.Paid $15,000 to
have her daughter’s
SAT score “fixed.”Allegedly staged a hate
crime against himself.Masturbated in
front of many female
comedians without
their consent.Racist and conspiracy-
theorizing tweets,
one aimed at
Valerie Jarrett.Kevin
SpaceyR. Kelly
Bill Cosby
and
Harvey
WeinsteinSemi-apologized in a defensive
message blaming it on drunken
behavior and declaring himself an
out gay man; already unlikable,
having played smarmy villains.Documentary Surviving R. Kelly
was a Tier 3 disgrace; subsequent
arrest promoted him to Tier 4.Allegations of drugging and
raping women destroyed
Cosby’s image; Weinstein
abuse accusations destroyed
a movie studio.Accused by multiple
men of having
molested them when
they were underage.Many charges of
statutory rape
and long-term
imprisonment of
sexual partners.Dozens of accusations
of abuse, including
nonconsensual sex,
over decades.$2 million$2 million$4 million$6 million$8 million$8 million$10 millionpayout2 1 1 2 3 4 4 5Y ___ DD ___ AD ___ PD ___ EICADVANCED FORMTRANSMITTED
________ COPY ___ DD ___ AD ___ PD ___ EIC1619CR_disgrace_insurance_lay [Print]_35557129.indd 63 8/1/19 4:03 PMaugust5–18, 2019 | newyork 63PHOTOGRAPHS:
PATRICK
MCMULLAN
ThecornerstoneofSpottedRisk’sinsuranceproductis itspatent-pending
PublicOutcry Index.Theinsurancestart-upwillpay outtoHollywood studios and other
financialbackersaccordingtoa five-tieredsystembasedonpublicsurveys in the aftermath
of“disgraceevents.”Ona $10millionpolicy, eachtierwouldpay out $2 million.
Basedona yearofsimulations,here’showthey’drankyourfavorite scandals, and why.Public-Rage Actuarial TableJussie
SmollettLouisC.K.Roseanne
BarrLori
LoughlinFelicity
HuffmanLarge allegedbribes;pleaded
notguiltyandrefusedto
apologize;droppedfrom
FullerHouseandeditedoutof
a HallmarkChannelshow.$4millionPaymentswere lowerthan
Loughlin’s;pleadedguilty and
issuedanabjectapology;is
morepopularthanLoughlin.Althoughpolicesuggestedhe
hadstageda beating,thenews
intheimmediateaftermathwas
murkyandcriminalcharges
againsthimwere dropped.Offensewasmoderatelysevere,
butheapologized;stilla
workingcomic(albeitwitha
potentiallydamagingnewset).Hadtoberemovedfrom
herownshow;apologized
onlybecausehercontract
requiredit;keptraving.the disgraced the disgrace tier of outcry rationaleAllegedlypaid$500,000
tocreatefake evidence
thathertwodaughters
rowedcrew,facilitating
admissiontoUSC.Paid$15,000to
haveherdaughter’s
SATscore “fixed.”Allegedlystageda hate
crimeagainsthimself.Masturbatedin
frontofmanyfemale
comedianswithout
theirconsent.Racistandconspiracy-
theorizingtweets,
oneaimedat
ValerieJarrett.Kevin
SpaceyR.KellyBill Cosby
and
Harvey
WeinsteinSemi-apologized in a defensive
message blaming it on drunken
behavior and declaring himself an
out gay man; already unlikable,
having played smarmy villains.Documentary Surviving R. Kelly
was a Tier 3 disgrace; subsequent
arrest promoted him to Tier 4.Allegations of drugging and
raping women destroyed
Cosby’s image; Weinstein
abuse accusations destroyed
a movie studio.Accused by multiple
men of having
molested them when
they were underage.Many charges of
statutory rape
and long-term
imprisonment of
sexual partners.Dozens of accusations
of abuse, including
nonconsensual sex,
over decades.$2 million$2 million$4 million$6 million$8 million$8 million$10 millionpayout2 1 1 2 3 4 4 5