Macworld USA – August 2019

14 MACWORLD AUGUST 2019

MACUSER

B

eing a big business is all about
making choices. Even the most
successful, most profitable
company can’t pursue all
possible avenues. Decisions have to be
made, even if they mean ignoring a
segment of the market that might address

some consumers.

Such is the reality with Apple. It can’t

possibly make all of the products that its

customers want—it just doesn’t have the

time, money, or people. But some of the

choices that Apple has made about

products to not pursue have been

3 products that would be hits for

Apple if the company made them

Like any big company, Apple needs to make choices about where to puts its resources.

But some product gaps are going unserved.

BY DAN MOREN

IMAGE: APPLE