Fast Company – May 2019

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N Data Dive

FUTURE FIT

THE DIGITAL FITNESS INDUSTRY

STRENGTHENS ITS MUSCLE.

BY RINA RAPHAEL

Connected exercise equipment and

streaming platforms and apps are taking

the boutique studio experience out of the

gym. “There are 162 million people with

gym memberships globally who could have

a superior experience at a better value from

the comfort of their homes,” says Peloton

CEO John Foley, whose company first deliv-

ered equipment with streaming classes into

users’ living rooms. Today, he’s competing

with a slew of new players. Here’s a look at

the landscape.

$27 BILLION

Estimated value of the digital fitness

market by 2022

No. 1

audio fitness app on iTunes is Aaptiv.

30 , 000
classes are listened to on the app each day.

AAPTIV CLASSES TAKEN IN 2018

Other Treadmill

26.85%

21.74%

Strength

training

13.83%

Outdoor

running

37.58

Funding for Fitness Apps

In millions

It’s Like Peloton but For...

EQUIPMENT COST MONTHLY SUBSCRIPTION

84M

ROWING:

The Hydrow

by Crew

machine

streams

classes

from

Boston’s

Charles

River.

PERSONAL

TRAINING:

The size of

a yoga mat,

Mirror

hangs on a

wall and

streams

classes.

$2,199

$38 $49

$2,995

$39

$1,495

$99

$39 $14.95

$1,699

FUNDING:

Not

available

FUNDING:

$38

million

FUNDING:

$8.5

million

FUNDING:

$120.9

million

VIRTUAL

REALITY:

VirZoom,

a VR head-

set, lets

you select

different

tracks to

ride your

stationary

bike on.

CYCLING:

The

Flywheel

bike

offers

immersive

competi-

tive

racing

sessions.

WEIGHT

LIFTING:

Tonal is a

strength-

training

device

that hangs

on your

wall.

FREELETICS

Customizable

training and nu-

trition app with

31 million users

NEO U

Streaming

platform for

influencers and

workout brands

$225

CLASSPASS

Booking and stream-

ing platform for

fitness classes

$166

$20

ZWIFT

Indoor cycling

meets online

gaming platform

KEEP

China’s top fitness-

training app with more

than 100 million users

STRAVA

A social fitness

network primarily

used to track cy-

cling and running

$45

$70 $183

Total number

of Fitbits

sold since 2007

MAY 2019 ILLUSTRATION BY ANA DUJE

Instagram influencer Kayla Itsines has 11.1 million

followers. Her Sweat app had an estimated

$77 MILLION

in 2018 revenue.

330%

Growth in the usage of health and fitness apps

between 2014 and 2017 globally

FUNDING:

$25

million

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