Model Collector – August 2019

46 http://www.modelcollector.com | august 2019

| 914 and more

latest versions of the existing

V W range, the new 181 and

not only the 914 but the 911

as well; a rare and not to be

repeated occurrence.

The 914 design comprised of

a mid-engined (the first built in

Germany in series production),

two seat, sports car, with Targa

style roll bar complete with

removable roof centre section

and pop-up headlights. The

all new design drew heavily

on existing mechanical parts

from both companies and was

introduced in two air-cooled

engine versions. The 914/4

having the 1.7l four cylinder

Vertriebsgesellschaft mbh, (the
V W-Porsche Sales Company)
based in Ludwigsburg, to the
north of Stuttgart. This
company represented the
joint interests of Dr. Ing.
h.c. F. Porsche AG and
Volkswagenwerk AG and
secured the launch of 914
production. All the publicity
material carried the
company’s logo and address,
with the earliest brochures
following a quasi V W A4
portrait format. Very soon
landscape format became
the norm for flyers, with
brochures developing into
lavish, glossy publications
matching the Porsche 911
brochures in style and format.
This era of Porsche-led press
and publicity brought forward
some truly memorable press/

publicity photographs.

Perhaps the most

interesting of all, though, was

V W's own general model range

brochure 152.958.00, printed in

September 1969, to introduce

the 1970 model year range –

no doubt in time for the IA A.

Produced in a period-typical

V W-style, this showcased the

This era of Porsche-led press and

publicity material brought forth some

truly memorable photographs.

The IAA 1969: both journalists

and toy makers alike were inspired

by the orange test cars.