PWAs
W
ith it feeling like human
attention spans have shrunk
to less than that of a goldfish,
quality web content is critical to earning
consumer attention. As more people shift
to smartphones, low conversion rates on
mobile mean that companies miss out
on vital revenue opportunities. In this
world we live in, we are now faced with
more impatient and demanding users. In
less than three seconds, the user expects
to be provided with an instant online
experience. It doesn’t matter if it’s on
the fastest WiFi connection or even the
weakest network connectivity; it all boils
down to eliminating what I like to call a
‘mobile-gap’.Design mobile-first
With mobile frequently the first
touchpoint to the open web, it’s amazing
to see how often it has been overlooked.
Mobile is now the ‘gateway’ of a user’s
web journey.Conor McGann reveals
how you can create
friction-free sites by
combining the best of
both technologies