Visual Merchandising and Retail Design – July 2019

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could experience the products. All the
four sections have matching ceiling, dual
floorings and a chandelier each.”

Large chandeliers, leather chairs and fabric
upholstered chairs give the space the
grandiose and opulent feel that PN Rao is
synonymous with. The combination of blue
and beige colours of the company logo is
extended to all the furniture. The furniture
and its colour are of course changed to suit
the region.

The store décor is further enhanced by
sleek metal fixture, well planned lighting
and strong visual merchandising. There
is also a history wall in the suit section
which narrates the journey of PN Rao
from 1920s onwards. The suit section also
has a mannequin hotspot which displays
the latest range. The store also has a 200
sqft lounge area for VIP customers with
an attached fitting room and classic-cum
-modern seating arrangements, antique
looking console, large mirrors, chandelier
and silver wall paper. The fitting room also
has a motorised curtain.

Speaking about the challenges encountered

in the store design, Naveen Pishe, said, “We

faced a challenge in creating the VIP lounge

as we did not want to make it too opulent.

But at the same time, we wanted to create

a plush feeling in the space. Sunil achieved

a nice combination by placing handwork

mirrors, antique console and blue coloured

sofas. The wallpaper and a small chandelier

on add to the effect. We have created a fairly

luxurious VIP lounge room but minus the

over-the- top opulence. We did not want

to intimidate the middle-class customer

customers, but at the same time, we wanted

the billionaire to feel comfortable and at

home. That’s the balance we tried to achieve.”

While revealing the future plans, Pishe

further summed up, “We will continue to

expand at a steady pace, but we are not in

any kind of hurry right now. We have set

our eyes on Pune, Kolkata, Coimbatore and

Cochin. Currently we are present in three

cities where we are considered a regional

brand. Over a period of time we want to

expand to other markets.” l

Sunil Kumar, Director, Viridis

Architecture

The brand wanted to convey that they are a

traditional bespoke suit making company.

The idea was to retain the traditional look,

while giving it a modern look at the same

time. We tried to achieve a balance between

the two to cater to different generations.

We also wanted to make the space friendly

and inviting for all the customers

Smita Sinha

Civil & Interior Contractor

Sneha Interiors, Bangalore

Lighting

Satco Lighting, Bangalore

Furniture

Chesters, Bangalore

HVAC

Intellimech Systems, Bangalore

Visual Merchandiser

Yes Solutions

Signage

Coltak, Bangalore

SS Fixtures

Pal Engineering

Photos

Santosh Photography

July 2019