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RETRO BRITISH CHARM MEETS

CUTTING-EDGE FUTURE

In a marked departure from the reigning norms in Indian automotive retailing, MG (Morris Garages) Motor India

recently launched their first and one-of-a-kind flagship experience store at Gurugram. The store design executed

by Sapras Architects & Engineers, is based on what MG calls ‘Emotional Dynamism’, which is in line with evolving

customer needs. Here is a look at the design journey.

GURUGRAM

M

G Motor India inaugurated its first

showroom, or as the company

likes to call it, their first Flagship

Experience store in Gurugram, Haryana.

Located at Milestone Experion Centre,

in Sector 15 Gurugram, the new flagship

showroom from Morris Garages (MG) Motor

India, is the first of the 120 centres that will

be activated across India.

Customer is the king

Explaining how the showroom experience

design was arrived at, Gaurav Gupta,

Chief Commercial Officer, MG Motor

India, says, “Consumers are at the heart

of everything that we have done in the

Gurugram showroom. We wanted the end-

user experience to reflect the innovation

that we are introducing in the Indian

automotive industry. At the same time,

we wanted to highlight our rich legacy as

Gaurav Gupta, Chief Commercial

Officer, MG Motor India

Consumers are at the heart of everything

that we have done in the Gurugram

showroom. We wanted the end-user

experience to reflect the innovation that we

are introducing in the Indian automotive

industry. At the same time, we wanted to

highlight our rich legacy as a marquee

carmaker, as well as our strong association

with the country of MG’s birth, the UK

a marquee carmaker, as well as our strong

association with the country of MG’s birth,

the UK.”

“We were also clear from the very onset

that we wanted our Gurugram showroom

to deliver cutting-edge immersion and

engagement to today’s young and

tech-savvy audiences. The aim was to

deliver one-of-its-kind, industry-defining

experiences to all visitors,” he adds.

In-store experience

The MG Motor India showroom is thus a

sharp departure from the current norms

in the Indian automotive retailing with the

focus being on offering a unique, new-age

July 2019