Visual Merchandising and Retail Design – July 2019

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associated merchandise including jewellery,
exquisitely crafted footwear, beauty and
wellness products, besides services like
choreography, photography, etc.

The overall focus is on harmony and balance
throughout the store, running across the
different sections representing different
wedding functions. Cool shades of pastel
greys and coffees blend very well with
traditional browns and jaisalmers. Further,
the use of rustic textured backdrops against
traditional motifs woven curtains gives the
store a distinct edge.

Says Deodatta Mulye from JCA Architects,
talking about the store design concept,
“The Pune store was essentially envisaged
as a space with a heritage look with a nice
mix of traditional and modern elements.

Tasta Store Credits

Design Team

JCA Architects

(Deodutta Mulye & Vikesh Chheda)

Photographer

Jayant Mehta Photography

Lighting Fixtures

Gardler Lighting India Pvt. Ltd.

Signage

Sonali Neon

Contractor

Nivcon

Facade Design

Samrat Plast

Deodutta Mulye, Director

JCA Architects

Vikesh Chheda, Director

JCA Architects

As designers, our most important role was

to divide the 3 storied space evenly based

on the different wedding function themes,

while maintaining the required hierarchy

and individuality.” l

July 2019