Visual Merchandising and Retail Design – July 2019

53

Rajkumar Agarwal (Left), Director, Agarwal Stores & Mayank Agarwal (Right),

Director, A3 Stores

I

t has been a long journey. My father started

this business in 1936. He always believed

in the principle of fixed prices and quality

materials. Through his sheer hard work and

principles, we entered the garments retail

sector in 1980s and became what we are

today,” says Rajkumar Agarwal, Director,

Agarwal Stores.

Agarwal has three outlets in Indore with

the latest outlet (A3 Stores) getting opened

just 2 years back. Spread over 30,000 sq

ft space, A3 has been designed keeping

youth and contemporary tastes in mind.

“We have a different customer base and a

different marketing approach for A3. It has

been designed keeping the urban culture

in mind. As part of the marketing plan for

it, we are running an advertisement on PVR

screens targeting young consumers,” informs

Agarwal.

With over 200 employees working across the

outlets, Agarwal Stores has made a mark for

itself in the city of Indore. The success can be

seen in the fact that even the 5th generation

It’s all about building lasting customer relations

Agarwal

Stores

of long committed customers today prefer

Agarwal Stores over others. “The major

reasons for the success of Agarwal Stores

have been the personal attention given to

customers, the sincere relations, fixed prices,

and quality control. We have always believed

in this and today we see the grandchildren

of our long committed customers buying

from our stores. This is more satisfying than

anything else.”

Late Shri Kanhaiya Lal Agarwal founded Agarwal Stores in 1936 with limited resources and ample

determination. Today Agarwal Stores stands as one of the most popular readymade garment stores in Indore.

“

Today Agarwal Stores is looking to expand

within the existing outlets while focusing

on the ladies segment. Rajkumar Agarwal

shares, “Sarees, lehngas, and ethnic wear are

our main focus. We will dedicate a space of

about 10,000 sq ft just for the ladies segment.

We always believe in giving value to our

customers and this has been our success

mantra. We are also planning to introduce

more brands to A3. “ l

July 2019