COMPUTER RESELLER NEWSI JULY, 2019I crn.inI 29

iValue

The company also plans for inorganic
growth – it is actively looking at
consulting and platform based
cybersecurity service firms which will
complement its capability and add to
partner and customer needs in the DNA
management area.

iValue's solutions around DNA
iValue's focus around DNA covers
solutions in data protection and
management, network protection and
management and application
protection and management.
“Predominantly customer buys IT for
application. So from an application
standpoint, we try to focus on the
criticality of application, application
availability, application performance,
application security, and application
scalability. Underlying the application
is the network, which hosts the
application. Now data has moved from
text to video and due to this the
networks are getting clogged and
performance of application is getting
impacted. So we put a lot of emphasis
on how to optimise the network so that

application performance doesn’t get

impacted due to the underlying change

in the type of data which is going

through the application in the network.

That is what we try and do at the

network layering” comments Sriram.

“Since data is the new oil and the

new intelligence, it is the only

differentiator for any business. From a

business perspective, customers are

concerned about how well the data

gets stored, managed, enriched, and

leveraged for analytics purpose so that

the business can leverage that for

growth and profitability,” he

further adds.

iValue has also categorised the

offerings from digital transformation

initiatives of the customer such as

security analytics, availability

performance management from

application and network perspective

and next-gen security as the type of

threats at the present scenario are

tremendously high.

India has been growing very

consistently in the last 20 years. Over

the period, the customer network and

security data centres have become

complex through multiple initiatives,

wherein some technologies become

obsolete and new applications are

being added with time. Data centre

refresh, hence, is an ongoing

activity at most companies

transitioning to a hybrid model for

greater flexibility to leverage both

private and public cloud.

“A hybrid scenario where data can

be moved from private to public cloud

or between public clouds or vice-versa -

that is the architecture and flexibility

customers want in their data centres

and we work with them to fulfill that

objective,” he says.

The company has already cemented

its position in 10 locations in India. “In

the East, we have had presence for

over seven years. So from India we are

looking at SAARC, and beyond SAARC

we are looking at Africa, where

we already have established a

presence for the last three years.

And we are also adding Middle

East to our geographical coverage,”

Sriram concludes.

“

FROM A BUSINESS

PERSPECTIVE, CUSTOMERS

ARE CONCERNED ABOUT

HOW WELL THE DATA GETS

STORED, MANAGED,

ENRICHED, AND LEVERAGED

FOR ANALYTICS PURPOSE

SO THAT THE BUSINESS CAN

LEVERAGE THAT FOR THEIR

GROWTH AND

PROFITABILITY

SRIRAM SRINIVASAN

CO-FOUNDER & CHIEF STRATEGY

OFFICER AT IVALUE INFOSOLUTIONS