32 I COMPUTER RESELLER NEWSI JULY, 2019I crn.in
CXO Speak
Moumita Deb Choudhury
[email protected]
D
ell Technologies'
commitment to innovation
and R&D is US$ 4.5 billion
annually. This, along with
the right culture and nurturing ideas,
and producing brilliance from the
incubation stage, is part of the
organisation's ethos. The India R&D
facility is of global level, both in terms
of magnitude and the potential of
spinning out innovations.
“For Dell Technologies, the
conversation inside the organisation is
about having the culture of questioning
the status quo,” says Rudramuni B,
Vice President & India R&D Head, Dell
Technologies. “By doing this, we
encourage team members to question
why are we doing a particular thing in
a certain way, or can it be done better,
and are there other options which can
be explored. These options are nothing,
but ideas. Each one of them can result
in something very large and can bring a
change to the entire ecosystem. Dell’s
R&D unit has been here for 18 years
now and thus the culture of innovation
has been well established,” he adds.
Pioneering innovation
Dell is faced with competition for
most of its products. “For every product
and solution – for instance switches or
servers – there is competition. Now the
catch is that products of several other
companies can do one task at a time;
where we stand out is that we table all
of them under one umbrella – starting
from an end-user machine, which is the
client machine desktop/laptops and
that’s outside of the data centre. Inside
the data centre, all the three major
components – servers, storage and
switches – we are putting them
together knowing that convergence is
the trend, or may be convergence of the
hyper-convergence” remarks
Rudramuni B.
“That is at the infrastructure level.
Now, at the same time, the usage or the
so-called use cases are of different
types compared to how it used to be a
couple of years ago. The decision
makers who build IT infrastructure are
also changing. Earlier, we used to get
involved with CIOs to buy server,
storage or networking solutions. But
now there are service providers to
whom the CIOs go and buy the
compute needs or storage needs. So
there is one hop in between. This
means the set of service providers
would offer the infrastructure as a
service or software as a service. This
way, the service providers are
becoming the decision makers andthey are the ones who we would go
and work with. So, it is changing in
that direction,” he adds.
Dell is in tune with the modern day
technology demands and shaping
products and solutions accordingly.All about motivation
In India, it is not about the R&D
alone when Dell spells innovation. “We
have a huge footprint of a variety of
business units across cities and centres
in India. The members of each centre
have been trained and motivated.
Ofcourse, the result coming from each
one of them may not give rise to a
product feature, because all of them are
not directly contributing to the product.
Some of them are purely for internal
applications. The culture of innovation
has gone way beyond R&D, which has
been very well established. Now
several more things have to be done to
make sure that there is constant
encouragement,” says Rudramuni B.
“When the idea owners actually see
the success of implementing their idea,
it’s a time to celebrate, award and
reward,” he informs.Trend trotting
Today the so-called immersive and
collaborative technologies along with
the set of processes that organisations
are always using along with the
resources that they have, is changing
the way new technologies like AR, VR,
IoT or AI are being deployed. This also
influences how they will function at a
task level.
“What all can be automated versusWHY DELL INDIA R&D
CENTER QUESTIONS
THE STATUS QUO?
IN INDIA THERE EXIST A NEED
TO ASSIST THE SMALL TO
MEDIUM ENTERPRISES. THERE
ARE SEVERAL THOUSANDS OF
THEM IN THE COUNTRY NOW
WHO MAY BENEFIT FROM
DIGITAL TRANSFORMATIONDell Technologies spends US$ 4.5 billion annually on research, with India's R&D facility in
Bengaluru playing a significant role in bringing forth innovation