Wallpaper 9

The close relationship between Seoul-based Korean

fashion designer Lie Sangbong and local architecture

practice Unsangdong is another case in point, and it

has borne fruit in a striking new fashion HQ.

Unsangdong’s Jang Yoon Gyoo and Shin Chang

Hoon first met Lie back in 2007, when he staged a

fashion show at Kring, a cultural space the architects

had recently designed in Seoul. ‘We felt we had a »

ashion and architecture can cross-pollinate in

unexpected ways – from designers that flit between

the fields (Virgil Abloh is not the first architect to turn

to fashion, see our profile page 116) to clothing

collections that nod to an architectural inspiration,

and interdisciplinary friendships and collaborations

(such as that between Karl Lagerfeld and Zaha Hadid,

see W*92, which spawned Chanel’s Mobile Art Pavilion).

THE FAÇADE IS CLAD IN

CURVED CERAMIC PANELS,

CHOSEN BY LOCAL

ARCHITECTS UNSANGDONG

FOR THEIR DURABILITY AND

RESISTANCE TO POLLUTION

CLOUD

CONTROL

A billowing tower provides

an otherworldly base for fashion

designer Lie Sangbong in Seoul

F

WRITER: ELLIE STATHAKI ∑ 145

Architecture