withattributessuchasvisiblebodyhair,
stretchmarksandscars,intheircampaigns.
Manyotherlingeriecompanieshavefollowed
suit,witha rangeofinternationallines
launchingwithbodypositivevalues,including
Rihanna’sSavagex Fenty.Australianbrand
BondsintroduceditsIntimatelycollectionthis
yearwithadsstarringBosnian-Australian
transgendermodelandactressAndrejaPejic,top
KiwimodelMaiaCotton,AussieSavagex Fenty
starShanayaPetersandflame-hairedand
freckledmodelMadeleineHunt.
It’snotjustinthefashion,beautyandmedia
worldsthatlargersizesarediscriminatedagainst.
JessCampbell,a weight-inclusiveChristchurch
nutritionistcurrentlyinherfifthyearofa
medicaldegree,workswiththeprinciplesof
HealthAtEverySize(HAES),a movement
workingtoendweightdiscrimination,stigma
andbiasinhealthcare.HAEShealthcare
providersfocusonhealth,notweight,andaimto
“accept and respect the diversity of body shapesandsizesandrejecttheidealisingor
pathologisingofspecificweights”.
Jessstartedusinga moreintuitiveeating
approachatherBodyBalanceNutritionclinic,
whichspecialisesineatingdisordersandchronic
dieting,afterrealisingthatregimentedeating
plansweren’tworkingforherclients.
ShenowadvocatesonInstagram
(@haes_studentdoctor)andelsewhereforother
healthcareproviderstochangetheirways.
“Sharingthebodypositivemessageisabout
bodyliberationforallbodies,achievedthrough
disruptingdietcultureandchallengingmanyof
thecurrentbeliefssocietyteachesusabout
bodies,”Jesssays.
“Idon’tthinkforonesecondthatanyone
entersintothefieldofnutritionordietetics
withtheintentiontocauseharmortobe
complicitinthetoxicityofdietculture,
especiallytowardsbodiesthatareathigher
weights– yetwedo.Weneedtospenda good
deal of time unlearning a lot of what we haveSpreadingthemessageChelseaBonner(opposite,topright)hasadvocatedfordifferent-sizedmodelsthroughhermodelagencyBella.
BellacollaboratedwithProjectWomanKIND,foundedbyJessicaVanderLeahy,fortheshootabove,whichfeaturesJessica(secondfromright)
with(fromleft)SophieSheppard,MargaretMacpherson,StefaniaFerrarioandOliviaLangdon.OppositepageProject#ShowUs,a vast
photographic collection of women (including paralympian VeronicaYokoPlebani, top left), aims to offer a more inclusive vision of beauty.
PHOTOGRAPHY
Getty, Michelle Holden(Chelsea Bonner).