LG SIGNATURE pares back to put smart
home tech in the picture
ART OF LIVING
The
future
hasn’t quite
delivered on
its whooshing,
sci-i promise
of lying cars,
cities in the sky
and nutritious meals
in pill form. But
a widescreen TV with
resolution worthy of a
panoramic picture window
and a screen as slender
as wallpaper? That future
is right here, right now.
Intelligently designed
to remove all distractions from
viewing and listening pleasure,
the LG SIGNATURE OLED TV W
is the essence of 21st-century television.
Extraneous details give way to simple
minimalism. With a lissom, Active HDR
‘perfect black’ screen less than 4mm thick,
Dolby Atmos-equipped speakers, AI ThinQ
operating system, Alpha 9 Intelligent Processor,
and connections neatly housed in a freestanding
hub – this is cinematic TV distilled to perfection.
The same aesthetic – the domestic appliance
rendered as beautiful, functional art – is represented
across the LG SIGNATURE product range. Take the
InstaView Door-in-Door refrigerator. With its stainless
steel construction and mirrored-glass panel that illuminates
to ofer a view inside with two quick knocks, it transforms
food preservation into an organisational pleasure.
The TWINWash washing machine with Centum System has
the proportions of a brutalist sculpture and the ingenuity to wash
two separate loads simultaneously. The LG SIGNATURE Air Puriier
is an ambient revitaliser that looks like a premium hi-i but cleans
air with a proiciency that will revolutionise your home environment.
‘Our goal was to design the ultimate in elegant simplicity,’ says
Torsten Valeur, master designer for LG SIGNATURE Home Appliance.
‘Every detail has been carefully chosen. We wanted to push boundaries,
giving individuals a design-driven experience. A more exceptional life.’
For more, see wallpaper.com/w-bespoke/lg-signature or lgsignature.com
Photography: Carl Kleiner Set design: Rachel Thomas∑