Opens
This report tells you how many people opened your email and when
they opened it. Your open rates can reveal various insights, such as
the strength of your subject lines and the best times to send an email
to your subscribers.Aim for high open rates by:
Setting clear expectations
Be clear about the content and benefits subscribers will get from
your emails (e.g. helpful tips, industry news, coupons) and deliver
on that promise. If they signed up for one of those reasons, they’ll
be more likely to open your emails to get what they want.Writing compelling subject lines
The subject line is the first part of your email subscribers will see,
so make sure it’s engaging. You have around 35 characters to
leave a lasting impression – use this space carefully and be clear
about what the email contains.Some of the best subject lines include actionable (and
sometimes humorous) phrases, such as “Get What You’ve Been
Eyeing” or “Chocolate Truffles...Enough Said.” Consider using
personalization, such as the subscriber’s first name, to add a
personal touch to your emails and make them stand out in a
crowded inbox.3)