How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

How does Pat’s newsletter’s value prop score?

YES NO

Uniquely desirable benefit or outcome for user

Expressed succinctly

Expressed memorably

Expressed specifically

Ramit Sethi of I Will Teach You to Be Rich ( 2014 )^2 also has a value

proposition for his newsletter: “Join the free newsletter for getting

rich.” He supports that statement with bullets expressing what he

offers  that’s  unique, like    insider techniques  and scripts that    are 

“never publicly released.”