How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

How does Ramit’s newsletter’s value prop score?

YES NO

Uniquely desirable benefit or outcome for user

Expressed succinctly

Expressed memorably

Expressed specifically

You’re totally welcome to disagree on how I’ve scored the above

value propositions. It’s not the score that’s the point. It’s the fact

that    top-performing  newsletters exist   to  provide specific    value   to  

their readers.