How to Write Newsletters That Get Opened, Read and Clicked
Start with AIDA. Then follow the other fundamentals of conversion-
focused newsletter copywriting discussed in this chapter.AIDA: Your Copywriting
Starting Point
You may be familiar with AIDA, a popular acronym copywriters
often follow to structure their copy for best results. Here’s how it
works:LEARN FROM THE MASTERS
Copywriters write newsletters worth subscribing to if only to
borrow copy ideas from the newsletters themselves. So why not
sign up for the newsletter of every copywriter you come across?
You can keep their newsletters in a Swipe File for reference
when writing.