- List keywords and keyword phrases relating to your topic. For example, if your topic
is “working from home,” your list of keywords might be: work f om home, working from
home, work at home, telecommute telecommuting, at home jobs.
r
,- Go to the Google home page and type in your first keyword or phrase, then click on
“Google Search.”
NOTE: If you are not familiar with Google, clicking on “I’m Feeling Lucky” will not
produce a list of web sites; it will take you directly to what Google has determined the
most relevant site for your keyword. But if you’re in the mood for a laugh, you might try
“I’m Feeling Lucky” just for kicks.
When you receive the search results, check out the pages that are relevant to your topic
(search engines are by no means exact, and sometimes you will find results that don’t
relate to your topic—or at least, not in the way you had in mind). The best way to do
this is to right-click on the links you want to visit and choose “Open in new window.”
This will keep the Google search results page open so you don’t have to backtrack
through your browser to find it again.
- Note the way the sites are laid out (is it appealing and easy to read, or does it make
your eyes bleed?), what kind of text is on the front page (does it seem informative, or is
it all hype? Are there a lot of spelling and grammar errors?), and whether there is an
obvious available product. If there is a site counter, note how many visitors the site has
received.
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