- Choose one of the categories on the left-hand side of the page that’s relevant
to you topic and browse through the listings, or search for a specific item or
topic using the search bar at the top of the page. - Make note of the price ranges people are willing to pay for items or products
related to your topic. This will give you a general idea of what to charge for
yours. Also, note how many products are available related to your topic in
comparison to other topics. This is not limited to books: you might find CDs,
audio programs, or one of many forms your product can take.
Amazon
Amazon.com, the “other” internet consumer giant, is similar to e-Bay in that you can
find just about anything you want to buy. Amazon’s biggest selection is in media: books,
movies and music; but they also have an enormous inventory of electronics, toys,
jewelry, clothing and accessories, and much more. Where e-Bay concentrates on selling
used products through auctions and classifieds-style advertising, Amazon carries new
products along with a healthy dose of independent sellers touting used wares.
Your purpose in using Amazon for market research is twofold: you will identify your
competition and find out how popular your topic is, and you will familiarize yourself with
how Amazon works, as you will likely want to consider making your product available
through Amazon. Here’s how to check it out:
- Sign up for an Amazon account, if you don’t already have one. Like eBay,
Amazon will give you personalized recommendations based on your searching
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