There are literally hundreds of millions of web sites available on the internet. This means
many domain names are already taken. When deciding on your domain name, come up
with a list of your three or four top choices and then search for availability at a site like
Checkdomain.com or Register.com. If all of your names are taken in the .com domain,
look for a .net, .org, .cc or .info domain instead.
NOTE: If your product is an affiliate program, you will probably have a domain name
assigned to you by the parent company. In this case, you should sign up for a free
NameStick account (as discussed further in this chapter).
Web hosting: free or fee?
Why should you pay for a web site when you can get one for free? There are several
advantages and disadvantages to consider when choosing between free and fee hosting
companies for your web site:
- Will you have your own domain name? With free web sites, domain
names are nearly always structured this way:
http://www.hostcompany.com/yoursitename. This makes your URL difficult to
remember, and you may lose sales as a result. - Will your web site allow high traffic volume? Free sites have bandwidth
restrictions. This means that after a certain amount of people in a given day
visit your site, the page will no longer load and potential customers will
receive a message such as “This web site has exceeded its bandwidth limit.
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