Perfect Email Marketing For Newbies

(lhb123) #1

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I signed up for a web site. Now what?


What are the components of a successful autoresponder-driven web site? Following is a
guide for creating an integrated web site that is fully functional, easy to use, and most
important: sells your product.



  • The Landing Page. This is the “front page” of your web site; the one visitors
    surfing the internet will open when they click on your link in a search engine.
    Basically, it will take the form of a sales letter. The main purpose of the
    landing page is to get subscribers for your opt-in list—focus more on what
    visitors can get for free, rather than what they can buy. The buying
    persuasion belongs in your autoresponder series.

  • The Product Page. This is the page you will link to from within your
    autoresponder messages, from which people will actually purchase your


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