same way you would in your autoresponder messages: make it short, to the point, and
compelling. You will also need a list of keywords you want people to be able to find your
site with through search engines.
Some popular paid list-building techniques are:
PPC (Pay-Per-Click) Campaigns
Pay-per-click ad campaigns bring visitors to your landing page by advertising your site
on strategic points on the front search results page of keywords related to your topic.
The term “pay-per-click” refers to the way you pay for the ads: a certain amount is
deducted from your account—the money you put in to fund the campaign—each time
someone clicks on your link. The most popular PPC program is Google AdWords;
basically, though, all PPC campaigns work the same way.
Here’s how it works: when you sign up with AdWords, you submit a list of keywords and
product descriptions. For example, if you were offering an e-book about how to increase
web site profits, a list of your keywords might be: website, web site, web site profits
increase profits, internet, internet profit, online profit, online business, internet business,
web site business, make money online, and so forth. Come up with as many keywords
and search terms as possible so you can increase your chances of getting visitors. You
may also consider including common misspellings of your most important keywords; in
the previous example, possibilities would be: bizness, busness, inernet.
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