By giving away free e-books, mini-courses, or even a limited number of copies of your
product, you can generate more sales than ever! Why? Because everyone loves to get
something for free.
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Isn’t it counterproductive to give away what I’m selling?
Not at all! Holding contests, free drawings and giveaways is great publicity for you, and
as a result you’ll get more traffic to your web site. More traffic means more exposure,
and more exposure...well, you get the idea!
I don’t want to give away my product!
You don’t have to! Instead of holding a contest, consider giving away e-books on similar
topics (there are thousands of free e-books floating around the internet that anyone can
give away) or coming up with a short version of your product to hand out as a mini
“teaser” course.
If you can offer everyone who comes to your web site a valuable free gift, your visitors
will spread the word about your site through their respective online communities. Word-
of-mouth is every marketer’s best friend!
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