PROFILE
The Dutch data-viz guru discusses
how she bring statistics beautifully
to life, in a way that both entertains
and informs
NADIEH BREMER
Hailing from Abcoude, a small town
near Amsterdam, Nadieh Bremer’s
data-visualisation projects are quite
simply a joy to behold. Combining a keen
understanding of statistics and the
stories they can tell, her work pushes
both the aesthetic and the
communicative possibilities of this ever-
evolving medium to reach new and
exciting places.
Illustrating everything from the
differences between dogs and cats (for
Google) to the absurd number of digital
trackers that you gather when you
browse the web (for the New York
Times), her projects have won numerous
awards and stand as an inspiration for
anyone wishing to pursue data
visualisation. In this interview, Bremer
explains how she made the journey from
astronomy to data viz, her go-to tools
and how she sees the discipline
developing in the future.
Could you briefly introduce yourself to
anyone who doesn’t know you?
I focus on the ‘creative’ side of data
visualisation. I custom-make each visual
to fit the data, goal and topic and love to
spend time experimenting with the
design side of things to make the
eventual visualisation look both visually
pleasing while still being effective. I like
to take on the bigger datasets to
visualise – those that have a lot of
diversity, so I can show context and
other stories besides the main insight.
SHOWCASE
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