2019 IN REVIEWService industry
More than anything else, this was the year of services
for Apple. The Cupertino-based company had dipped
its toes in the pool previously, but this year, it jumped
straight into the deep end, launching three major
services: Apple TV+, Apple News+, and Apple Arcade.
Unsurprisingly, the services business has remained a
bright spot in the company’s financial results as well,
continuing its steady march upwards in revenue.
As Apple continues to build out its portfolio of
services, the company has used a variety of interesting
pricing tactics to bring in users: everything from
bundling a year of Apple TV+ with new hardware
purchases to a surprise three-month Apple News+
trial available the weekend after Thanksgiving to a
recently announced yearly plan on Apple Arcade.Apple TV+ made its debut
in the autumn of 20192019 IN REVIEW
Serviceindustry
Morethananythingelse,thiswastheyearofservices
forApple.TheCupertino-basedcompanyhaddipped
itstoesinthepoolpreviously,butthisyear,itjumped
straightintothedeepend,launchingthreemajor
services:AppleTV+,AppleNews+,andAppleArcade.
Unsurprisingly,theservicesbusinesshasremaineda
brightspotinthecompany’sfinancialresultsaswell,
continuingitssteadymarchupwardsinrevenue.
AsApplecontinuestobuildoutitsportfolioof
services,thecompanyhasusedavarietyofinteresting
pricingtacticstobringinusers:everythingfrom
bundlingayearofAppleTV+withnewhardware
purchasestoasurprisethree-monthAppleNews+
trialavailabletheweekendafterThanksgivingtoa
recently announcedyearlyplanonAppleArcade.Apple TV+ made its debut
in the autumn of 2019