Macworld - USA (2020-02)

66 MACWORLD FEBRUARY 2020

iOSCENTRAL

IMAGE: FILMIC

PHOTO CAMERA APP

FILMIC FIRSTLIGHT:

SUBSCRIPTION

MODEL HOLDING

BACK SLICK

CAMERA APP

BY J.R. BOOKWALTER

Following the App Store’s debut in 2008, a

cottage industry for third-party iPhone camera

apps began to flourish, a testament to how

underwhelming Apple’s software was at the

time. Over time, Apple started catching up,

with the latest iOS releases proving the

company now takes the Camera app as

seriously as the hardware that drives it.

Third-party developers responded by

finding new ways to differentiate their

camera apps from the one already built in.

The latest to face this challenge head-on

is Filmic, virtually a brand name when it

comes to shooting mobile video. Can the

makers of popular video app Filmic Pro