FEBRUARY 2020 MACWORLD 7MACUSER
News and Analysis About
Macs, macOS, and AppleIMAGE: APPLEA
t long last, some two and a half
years after Apple declared
itself serious about enticing
professionals back to the Mac,
the Mac Pro is finally here (go.macworld.
com/mphr). It joins the iMac Pro (go.
macworld.com/proi) and the new 16-inch
MacBook Pro (go.macworld.com/mp16) as
a triptych of attractive options for
professional Mac users. That’s great.
But while Apple was focused on the
professional market, its consumer-facing
options have languished a bit. It’s not thatthe MacBook Air, the iMac, and Mac mini
aren’t perfectly serviceable machines, but
they could all use a little bit of love—
especially after all the attention that’s
recently been lavished on their pro-level
counterparts. The consumer Macs may
lack the high margins of the pro market,
but they more than make up for it in
terms of volume.
The iMac, whose design has remained
largely unchanged since 2012—and, if
we’re being honest, probably 2009—could
use a refresh, but it’s the consumerApple’s next step with the Mac
should be consumer-focused
Consumer Macs could use a little love, too.
BY DAN MOREN