L2 Analysis of Unmetric Data.
L2 Intelligence Report: Social Platforms 2017. L2, Inc.
Facebook’s success with Instagram has a lot to do with its speed in
adjusting to the market. Its ability to punch out new features is
unrivaled. Some of them work (Messenger, mobile app, customized
news feed), and some fall flat (the snoopy short-lived Beacon, which
would share our purchases with our friends, and the failed Buy
Button). The birthing, and killing, of new products makes Facebook
the most innovative big company on earth.
Less celebrated, but just as important, is Facebook’s willingness to
quickly back off when it gets pushback from users or the federal
government. Facebook knows that its hold on users remains tenuous.