Kint, Jason. “Google and Facebook Devour the Ad and Data Pie. Scraps for Everyone
Else.” Digital Content Next.We are seeing this across categories. In cosmetics, for example,
brands including NYX and Anastasia Beverly Hills are challenging the
traditional giants by going straight to influencers on Instagram and
other social platforms, and responding to trends, registered on Google,
with a supply chain that gets products to market in a fraction of the