“Do you hear that? It might be the growing sounds of pocketbooks snapping shut
and the chickens coming home.. .” AEIdeas, August 2016.
http://bit.ly/2nHvdfir.
Irrational Exuberance, Robert Shiller. http://amzn.to/2o98DZE.
Time Spent on Facebook, Instagram, & WhatsApp per Day, December 2016
“How Much Time Do People Spend on Social Media?” MediaKix.
Number of Timeline Posts per Day—Single vs. In a Relationship
Meyer, Robinson. “When You Fall in Love This Is What Facebook Sees.” The
Atlantic.
Individuals Moving from/to WPP to Facebook & Google
L2 Analysis of LinkedIn Data.
Global Reach vs. Engagement by Platform
L2 Analysis of Unmetric Data.
L2 Intelligence Report: Social Platforms 2017. L2, Inc.
U.S. Digital Advertising Growth, 2016 YOY
Kafka, Peter. “Google and Facebook are booming. Is the rest of the digital ad
business sinking?” Recode.
Market Capitalization, February 2016
Yahoo! Finance. Accessed in February 2016. https://finance.yahoo.com/
YOY Performance of Top CPG Brands, 2014–2015
“A Tough Road to Growth: The 2015 Mid-Year Review: How the Top 100 CPG
Brands Performed.” Catalina Marketing.
Percent of Global Revenue Outside the U.S., 2016
“Facebook Users in the World.” Internet World Stats.
“Facebook’s Average Revenue Per User as of 4th Quarter 2016, by Region (in U.S.
Dollars).” Statista.
Millward, Steven. “Asia Is Now Facebook’s Biggest Region.” Tech in Asia.
Thomas, Daniel. “Amazon Steps Up European Expansion Plans.” The Financial
Times.
Alibaba.com, YOY Growth, 2014–2016
Alibaba Group, FY16-Q3 for the Period Ending December 31, 2016 (filed January
24, 2017), p. 2, from Alibaba Group website.
Price:Sales Ratio, April 28, 2017
Yahoo! Finance. https://finance.yahoo.com/.
LinkedIn Revenue Sources, 2015
LinkedIn Corporate Communications Team. “LinkedIn Announces Fourth Quarter
and Full Year 2015 Results.” LinkedIn.