The Four

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L2 Inc. “Scott Galloway: Innovation Is a Snap.” L2 Inc. October 13, 2016.
https://www.youtube.com/watch?v=PhB8n-ExMck.

Tuttle, Brad. “Amazon Has Upper-Income Americans Wrapped Around Its
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Holum, Travis. “Amazon’s Fulfillment Costs Are Taking More of the Pie.” The
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L2 Inc. “Scott Galloway: Amazon Flexes.” L2 Inc. March 3, 2016.
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L2 Inc. “Amazon IQ: Personal Care,” February 2017.

Kantor, Jodi, and David Streitfeld. “Inside Amazon: Wrestling Big Ideas in a
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Rao, Leena. “Amazon Acquires Robot-Coordinated Order Fulfillment Company
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Kim, Eugene. “Amazon sinks on revenue miss.” Business Insider. February 2,

http://www.businessinsider.com/amazon-earnings-q4-2016-2017-2.

“Scott Galloway: Amazon Flexes.”

Yahoo! Finance. https://finance.yahoo.com/.

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http://www.cnbc.com/2016/05/17/amazon-planning-second-grocery-store-
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Amazon.com Inc. 2016 Letter to Shareholders. Accessed April 25, 2017.
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Farfan, Barbara. “2016 US Retail Industry Overview.” The Balance. August 13,

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“Value of the entertainment and media market in the United States from 2011
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