on JCPenney, 136 –37
journalistic ethic of, 120
value of, 138 –39
New York University, 11 , 12 , 94 , 95
niche players, 257 –59
Nike, 85 , 165 , 195 , 203
Nokia, 91 , 202
oceanic transport business, 42 –43
Okinawa Centenarian Study, 171
ownership, personal, 235 –36
passions, following, 248
perfection, quest for, 70 , 72 , 179
personal finance, 244 –45
Piano, Renzo, 143
political polarization, 118 –19, 123 , 162
prayer experiments, 129 –30
presidential election (2016), 107 , 162
Prime Squared, 31 –32
privacy issues, 63 –64, 104 , 136 , 168
Procter & Gamble (P&G), 194
product searches, 8 , 189
rational decisions, 169 –71, 175 –77
regression to the mean, 249
removal of friction, 57 , 186 –88
retail
Amazon’s effect on, 24 –25, 28 –29, 57 –59
digital sales, 90
dynamic environment of, 17 –18
in Europe, 55
innovative strategies of, 62
job loss in, 32 , 52 –54, 61 , 61
six stages of evolution in, 18 –25
stock appreciation of, 28 , 28 , 29
risk taking, 35 –39, 40 , 68
Robinson, Janet, 144 , 145 , 146 , 148 , 150
robotics, 29 –30, 52 –54, 61 , 89
Sagan, Carl, 126 , 128
sales and entrepreneurship, 261 –62
Sandberg, Sheryl, 193
Schmidt, Eric, 92 , 140 , 146 , 153 , 155
search industry, 141 , 172 , 181
sex and natural selection, 71 , 84 –85, 173 –75, 178 –79, 214
sexy jobs vs. ROI, 250 –51, 251
shippers, 49 , 54 , 166 , 181 , 217
smartphones, 69 , 70 , 75 –76, 129 , 136 , 155. See also iPhone