The Economist - USA (2020-02-15)

(Antfer) #1

40 International The EconomistFebruary 15th 2020


2 break of the new coronavirus.
Investors are punishing companies for
this failure. The shares of American firms
with strong exposure to China have under-
performed the s&p500 index by 5% since
early January, when news of the outbreak
first broke (see chart).
There are three reasons to think the
coming months could prove even more un-
pleasant for many firms. First, big multi-
nationals have left themselves dangerous-
ly exposed to supply-chain risk owing to
strategies designed to bring down their
costs. For example, many keep only
enough stock on hand to last a few weeks,
confident that they can always replenish
their inventories “just in time”. That confi-
dence is misplaced, argues Bindiya Vakil of
Resilinc, a consultancy.
The second vulnerability arises from
the fact that giant firms are much more re-
liant on Chinese factories today than they
were at the time of the sarsoutbreak in


  1. China now accounts for 16% of global
    gdp, up from 4% back then. Its share of all
    exports in textiles and apparel is now 40%
    of the global total. It generates 26% of the
    world’s furniture exports. It is also a vora-
    cious consumer of things such as metals,
    needed in manufacturing. In 2003 China
    sucked in 7% of global mining imports. To-
    day it claims closer to a fifth.
    Koray Köse of Gartner, a research firm,
    points out that it is not only the increase in
    size of China’s manufacturing base that
    matters. Since 2003 factories have spread
    from the coast to poorer interior regions
    like Wuhan, where the epidemic broke out.
    Workers from such places now toil at fac-
    tories all over China—and travel home for
    the holidays. That interconnectedness in-
    creases supply-chain risks, argues Mr Köse.
    So does the rising interdependence of
    many firms. Mainland suppliers no longer
    simply assemble products; they make
    many of the parts that go into them as well.
    The third reason to think that big com-
    panies may experience a supply-chain
    shock is that the regions worst affected by
    covid-19 and the subsequent government


lockdowns are particularly important to
several global industries. The electronics
industry is most at risk, according to Lla-
masoft, a supply-chain analytics firm, be-
cause of its relatively thin inventories and
its lack of alternative sources for parts.
Hubei province, where Wuhan is locat-
ed, is the heart of China’s “optics valley”,
home to many firms making components
essential for telecoms networks. Perhaps a
quarter of the world’s optical-fibre cables
and devices are made there. One of China’s
most advanced chip-fabrication plants,
which makes the flash memory used in
smartphones, is found there, too. Analysts
worry that the epidemic in Hubei could re-
duce global shipments of smartphones by
as much as 10% this year.
The car industry has also been hit. The
lack of parts from mainland-based suppli-
ers forced Hyundai to shut all its car plants
in South Korea (it is now partially reopen-
ing them). Nissan has temporarily closed
one in Japan, and Fiat-Chrysler has warned

that it could soon halt production at one of
its European factories.
Fears of the virus are now affecting the
global oil price. Chinese refiners are slash-
ing output in anticipation of shrinking de-
mand at home. Slowing Chinese demand is
further darkening what was already a dis-
mal outlook for natural gas. Chinese cop-
per buyers have asked Chilean and Nigeri-
an mining firms to delay or cancel
shipments. Mongolia has suspended deliv-
eries of coal to China.
Some Chinese firms are panicking. Doz-
ens have received official “force majeure
certificates”, which they hope will allow
them to slip out of contracts without incur-
ring penalties. They may not. Faced with
faltering demand as well as closed ports
and roads, cnooc, a Chinese energy giant,
recently used such tactics to avoid accept-
ing lngshipments. Total and Royal Dutch
Shell, European oil majors, are rejecting
the move.
What happens next? Big firms want to
ramp up production quickly. But it is un-
clear how soon workers will be allowed to
return to factories. However, factory dor-
mitories are crowded. Foxconn’s workers
are packed eight to a room at its Shenzhen
plant. If that leads to renewed infections
plants may be forced to shut down again.
Senior bosses will return soon, but some
worry that mid-level expatriate managers
with young children will not.
Even when plants are up and running,
moving goods around and out of China will
remain difficult. Alan Cheung of Kerry Lo-
gistics, a big provider in Asia, reports that
his drivers are getting stopped across the
mainland because the Chinese govern-
ment is still trying to prevent lorries mov-
ing around unless they are delivering food
or other necessities. The longer shipping
volumes are depressed, the bigger the
backlog when China Inc returns to work.
That will probably lead to bottlenecks and a
surge in freight rates.
In the longer term the epidemic could
dampen the love affair between multi-
nationals and China. Big companies had
long assumed that their mainland supply
chains were reliable and easy to manage.
Surveys have found that only a minority of
firms across all industries regularly assess
their supply-chain risks carefully. For years
bosses have devolved responsibility for
sourcing to mid-level managers, typically
instructed to extract an extra percent or
two from costs each year. The covid-19 out-
break has exposed the risks of doing so, es-
pecially since America’s trade war with
China is not exactly resolved. Tsunamis
and floods came and went and firms sim-
ply thought they could manage, says Jo-
chen Siebert of jscAutomotive, a consul-
tancy. He predicts that the epidemic will
put the question of supply-chain manage-
ment squarely on the desks of their ceos. 7

Immune deficiency

Sources:Llamasoft;GoldmanSachsGlobalInvestmentResearch

Covid-19risktomanufacturing Shareprices,December31st2019=100

90
Jan Feb
2019 2020

Dec

95

100

105

US firms with high
China sales exposure

S&P 500 index

First covid-19
death announced

0 10 20 30 40 50
Inventory buffer, days of supply

0

2

4

6

Numberof
alternativesources
Size=value atrisk
Low
risk

Medium
risk

Medium
risk

High
risk

OtherAutomotive

High tech Pharma

Retail

Apparel
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