Macworld - USA (2020-03)

MARCH 2020 MACWORLD 39

I

t’s hard to believe that January 27

marked the tenth anniversary of the

announcement of the iPad (go.

macworld.com/lnip). As impressive as

that first iPad was in terms of hardware, a

decade later it’s clear that the iPad

succeeded because of Apple’s focus on

native iPad apps from the very first day.

SIT DOWN AND LEAN BACK

If you go back and watch Steve Jobs’s (go.

macworld.com/sjky) keynote introducing

the iPad, you’ll see the brilliance of Apple’s

roll-out strategy. To start it all off, there’s a

big comfy chair on stage, something you

never see at Apple keynotes. That chair

allowed Jobs and other presenters to

IMAGE: APPLE

iPad at 10: Why apps made the

iPad a success

The App Store and iWork saved the iPad from being “just a big iPhone.”

BY JASON SNELL

iOSCENTRAL

The latest on the iPhone, iPad,

Apple Watch, and App Store