Essay
The global market for outsourcing is increasingly
growing. For a relatively low cost, you can offshore
the development of your website or app to a competent
coding team in a faraway destination. The main driver
for this is obviously to keep costs down. Getting work
from talented offshore developers for a low cost is an
alluring proposition for any business and often they
can deliver great results.
However, while offshore development teams are able
to build exactly what you ask for if you provide them
with very specific requirements, their skills don’t
u s u a l l y e x t e n d b e y on d c o d i n g. I n m a n y w a y s c on s u lt a nc y,
creative thinking and strategic input are far more critical
to the ultimate success of your website or app than the
code alone.
The UK is world-renowned in both the creative and
digital industries for offering an end-to-end service,
creative design, UI/UX and providing expertise that can’t
be matched. Experienced UK-based development teams
are comfortable working with modern project
methodologies like Agile, which can keep you in the loop
and are open to changes mid-project. Meanwhile UK-
based project managers are able to more effectively
understand your business needs and provide frequent
playbacks in person.MAINTAIN THE UK’S WORLD-CLASS
EXPERTISE
Engaging with UK-based development teams can lead
to a more value-adding experience. Having contributed
more than £2bn to sales made on the iOS App Store,
Britain is Europe’s most successf ul nat ion when it comes
to app development (https://netm.ag/38OfoY3). While
London is usually thought of as the UK’s digital
development hub, other major cities including
Manchester, Bristol and Birmingham have also been
instrumental in shaping the nation’s development lead.
The UK’s homegrown talent is generally more well-
rounded, with knowledge and insights that extend far
beyond the area of code.
While some of the UK’s largest and most vital
industries, including healthcare and hospitality, areHARNESS
HOME-GROWN TALENT
Illustration by Kym WintersINDUSTRY INSIGHTRob Sandbach outlines how the UK should leverage both its
soft and hard skills to offer the most attractive app and website
development propositions for businesses worldwide