Apple Magazine - USA - Issue 432 (2020-02-07)

(Antfer) #1

Apple has shown us over the past several years
that it has a life beyond the iPhone. Where
some companies have failed to innovate in the
past (like Microsoft and Nokia, stuck in their
ways and eventually overtaken by startups and
underdogs), Tim Cook and Co know that the
oversaturated smartphone market can only be
one part of its story. By diversifying and offering
consumers a reason to stay loyal to Brand Apple,
its next tech wave is beginning.

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