Snapchat is joining the online-games
bandwagon with a new service that lets people
play together on its mobile platform. The
company says it wants to make it easier for
friends to play together.
Snap Inc. also unveiled at Los Angeles event last
week new products to help companies advertise
on its service, including Snapchat Ad Kit and
Snapchat Audience Network. The tools let
businesses send ads both to Snapchat users and
people who don’t use the service, within other
apps. The setup is similar to what Facebook does
with its own ad service.
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