Meet the founders of Women’s Heritage
(from left): Ashley Moore, the herbalist;
Emma Moore, the cook; and Lauren Malloy,
the animal specialist. They’ve tapped into
old-fashioned notions, sharing them with a
modern-day audience.
the modern
homestead
three Santa
Barbara
women make
old-fashioned
heritage skills
new again—
and help spark
a movement.
Three wise women are reigniting sustainable skills of yore,
smack-dab in the middle of chic Santa Barbara. Lauren Malloy,
Ashley Moore, and Emma Moore—a rancher, an herbalist, and a
cook, respectively—began by teaching friends almost forgotten
skills and secrets of homesteads past, including welding,
wreathing, fermenting, and foraging. The interest was so
strong, they began a series of workshops that morphed into their
Women’s Heritage business and ultimately a barnlike boutique
called Heritage Goods and Supply, set in the nearby beach town
of Carpinteria. It’s an outpost full of prairie dresses, garden
tools, seeds, cookbooks, apothecary items, plus the goods to
start beekeeping, breadmaking, or raising chickens (including
occasionally having chicks on hand). It’s all part of a collective
where like-minded modern women can channel the empowering
art of throwback homesteading. “Learning a skill such as dyeing
clothing with plants or making our own medicine not only helps
us to walk gently on the earth,” Ashley says, “it forces us to slow
down a bit and connect with our heritage and one another.”
WRITTEN AND PRODUCED BY JENNIFER BLAISE KRAMER
PHOTOGRAPHED BY BL AINE MOATS STYLED BY SANDRA S. SORIA
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66 SPRING/SUMMER 2019