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BRANDING AND PACKAGING
FOR HEIGHTS
RAGGED EDGE
raggededge.com
Brain health supplement Heights was
given a holistic brand identity by Ragged
Edge, with designs that aim to be both
straight-talking and aspirational. The
studio first carried out market analysis,
examining the monthly subscription
service product’s potential audience, as
well as broader cultural trends.
The name’s intention is to “invite the
audience to go beyond what they thought
possible, while the tone of voice aims
to challenge the reader to reconsider
their preconceptions,” says Ragged
Edge co-founder Max Ottignon. Copy
uses “playful” headlines and occasional
brainteasers to avoid preachiness, while
the logotype is designed to expand into
a flexible, scalable object to reflect the
brain’s adaptability.
The visuals take a calm, premium
approach that looks to contrast the
“high-energy, quick fixes” approach of
competitor brands. The blue and green
colour palette hints at healthcare ranges,
alongside photographic imagery by Kuba
Wieczorek. This “combines a refined,
high-end aesthetic with compositions
that play on the idea of taking your brain
to new heights,” says Max.
SHOWCASE
The Heights logotype
playfully visualises the
brand’s invitation to
stretch your brain.