#WINNER Innovation of the Year
I
n a move that challengedexpectations,
Fu jifilm expanded on its price-busting
medium-format range of GFXcameraswith
th e sub- £10,000 102MP GFX.Designedfrom
th e ground up to overcomeanyinherent
pr oblems with breaking the 100megapixelmark,
Fu jifilm excelled, and offered thekindof specsnot
se en before in the professionalmarket.
Not only was a new motion-resistantcradle
designed, but an entire 5-axisin-bodystabilisation
sy stem was included – a first formedium-format.
Adding more firsts to this risingtally,it alsohasthe
ability to shoot full 4K video at30fpsandboasts
on-sensor phase detection AFwith 425 points
an d the same great algorithmsas theX-T30.What
makes this all truly amazing isthatit incorporates
the same traditional Fujifilm feelthatcanbe found
in any of its APS-C cameras.
Professional promises
Thanks to this new take on medium-formatthat
refines the approach of older generations,the
GFX100 not only becomes themostversatile
ca mera in its class, it’s also themostbudget-
friendly. For £9999 you get anadvanced
autofocus system that outperformstheentirefield,
al lowing you to work faster andsmarter.Phase
detection will ensure you can getthekindsof
shots that previously would haverequiredplenty
of trial and error. The image stabilisationis
unheard of in medium-format,andmakeslonger
fo cal lengths or slower shutterspeedsimmensely
us able in real-world situations.Lastly,theaddition
of 4K video at 30fps using thelarger-formatsensor
is set to be a game changer forfilm-makers.
Our judges had the tough jobof pickingonly
one winner from the small buthighly-competitive
sh ortlist. Citing a list of world firsts,a genuineleap
fo rward in the hard-fought medium-formatmarket
an d the ability to bring the wholepackagein at
under £10,000, it was obviousthattheGFX100
is the most deserving recipientof theInnovation
of the Year accolade.
PRACTICALPHOTOGRAPHY.COM 111
FUJIFILM GFX100
YOUGETAN ADVANCEDAUTOFOCUSSYSTEM
THATOUTPERFORMSTHEENTIREFIELD
n SPEC HIGHLIGHTS RESOLUTION : 102MP / SHOOTING SPEED: 5FPS / AUTOFOCUS: 425-POINT
PHASE DETECTION / ISO: 100-12,800 (50-102,400 EXTENDED) / VIDEO: FULL-FRAME DCI 4K
30FPS / BATTERY LIFE: 800 SHOTS CIPA / MEMORY: DUAL SD, SDHC, SDXC SLOTS
Gear Of The Year 2019
BLASTING
THROUGH
100MP
Fujifilm has
managed to fit
102MP into its
sensor, which
is 1.7x larger
than a 35mm
full-frame.
FOCUS FIRST
Advancements
in AF give
the GFX its
class-leading
autofocus.
WORLD FIRSTS
FR OMFUJIFILM
Smoothing out
A unique feature of the
102MP GFX100 is its
5-axis in-body image
stabilisation – a first
in the world of
medium-format digital
cameras, and a giant
leap forward for film-
makers everywhere.
Pushing pixels
Smashing through the ceiling,
Fujifilm is the first to deliver
102MP on a back-illuminated
sensor. It’s a true leap forward
for the camera industry.
STEADY AS
SHE GOES
The GFX100
places the first
5-axis image
stabilisation in a
medium-format.
