Fortune - USA (2020-04)

90 FORTUNE APRIL 2020

LEGO

BUILDING

BLOCKS

DESIGNED BY

Lego + Hilary Fisher

Page, 1939

A delight to

children and the

bane of any parent

who has stepped

on an errant brick,

Lego is the most

popular toy in the

world, with 75 bil-

lion pieces made

annually. Though

the company is

famously Danish,

the design

originates with

English toymaker

Hilary Fisher

Page, who created

an “Interlocking

Building Cube” in

the late 1930s.

Lego founder Ole

Kirk Christiansen

brought the bricks

back from a trip to

London and later

acquired permis-

sion from Page to

make them.

9

“BRINGS

TOGETHER A

CENTURIES-OLD

JAPANESE

TECHNIQUE

WITH MODERN

TECHNOLOGY.”

Spencer Bailey,

PHAIDON EDITOR-AT-

LARGE, ON T H E

AKARI LAMP [13]

IPOD

DESIGNED BY

Apple (Jonathan Ive),

2007

The heir to the

Walkman’s throne.

Put all your music

in your pocket.

GOOGLE MAPS

DESIGNED BY

Where 2 Technologies,

2005

Maps transformed

our relationship

with our environ­

ment. Nowhere is

unknown.

APOLLO 11

MISSION

DESIGNED BY

NASA, 1969

“Put a man on

the moon.”

NATHAN VAN HOOK,

SENIOR CREATIVE

DIRECTOR, NIKE

AKARI LAMP 1A

DESIGNED BY

Isamu Noguchi, 1951

Marrying function

and sculpture,

Noguchi’s endlessly

imitated lamps are

a domestic work

of art.

9 10 11 12 13

MACBOOK PRO

DESIGNED BY

Apple (Jonathan Ive),

2006

Untethered

creative profession­

als from work­

station computers.

14

PRODUCT SERVICE RETURNING

DSA.W.04.20.XMIT.indd 90 FINAL 3/10/20 6:41 PM